L’Oréal EverPure Sulfate-Free Purple Toning Shampoo

Keep blonde and highlighted hair looking fresh with L’Oréal Paris EverPure Purple Toning Shampoo. This sulfate-free shampoo gently cleanses while neutralizing unwanted yellow and orange tones for brighter, cooler-looking blonde, bleached, highlighted, and silver hair.

Infused with hibiscus extract and purple pigments, the moisturizing formula tones brassiness while helping leave color-treated hair soft, smooth, and hydrated. Its color-caring formula helps maintain vibrant-looking hair without harsh sulfates or salts.

Key Benefits

• Neutralizes yellow and orange brassiness
• Tones blonde, bleached, highlighted, and silver hair
• Helps maintain cooler, brighter-looking blonde tones
• Infused with hibiscus extract and purple pigments
• Moisturizes and helps leave hair soft and smooth
• Sulfate-free and color-caring formula
• Vegan formula
• Free of sulfates, parabens, and harsh salts

How to Use: Use 2–3 times per week in place of your regular shampoo. Apply to wet hair, lather, and leave on for up to 2 minutes. Rinse thoroughly and follow with EverPure Purple Conditioner.

Ideal For: Blonde, bleached, highlighted, silver, and color-treated hair.